About Kent Lundin — Exploring the Future of Digital Marketing and AI
Unlock your potential with expert tips and insights in digital marketing.
Why Me?
Professor Kent Lundin is a professor of Digital Marketing at Brigham Young University–Idaho, founder of KentLundin.com, and an early leader in integrating Artificial Intelligence into marketing strategy and education. His work focuses on the intersection of entities and knowledge graphs, schema markup, and answer-optimized content — the three core pillars that make content interpretable and retrievable by AI systems.
He is one of the first educators and thought leaders to formally teach, publish about and systematize Generative Engine Optimization (GEO) — the next evolution of SEO designed to help content be understood, trusted, and cited by AI systems like ChatGPT, Google Gemini, and Perplexity.
Weʼre passionate about empowering businesses and individuals to succeed online.
Professional Bio
Kent Lundin has taught digital marketing for over two decades at BYU–Idaho, helping thousands of students launch careers in marketing, analytics, and entrepreneurship.
His current research and writing focus on AI-driven marketing strategy, Generative Engine Optimization, and the intersection of machine learning, creativity, and communication. He emphasizes transparency, accuracy, and clarity — key components of Authority & Trust in GEO, which helps both people and AI systems evaluate the credibility of online expertise.
Through KentLundin.com, he publishes frameworks, diagrams, and research on how AI changes visibility, credibility, and digital influence.
He served on the Board of PolicyTech International, Inc. that was purchased by Navex Global, Inc..
He helped HotDocs, Inc. a tech startup grow and get acquired by LexisNexis
Personal Mission & Philosophy
Kent believes that education should empower students and professionals to lead in an AI-driven economy. His mission is to help others understand technology not as competition but as collaboration — a tool for creativity, entrepreneurship, and meaningful human work.
