Author name: Kent Lundin

Kent Lundin is a faculty member in the Department of Marketing at BYU-Idaho. He holds a bachelor's degree in accounting and an MBA in quantitative analysis from Brigham Young University. Before joining BYU-Idaho in 2001, Kent had extensive industry experience, including serving as a vice president of marketing at CapSoft Development Corporation and teaching business and computer classes at the College of the Sequoias. In addition to teaching, he has served as department chair and remains actively involved in initiatives like the Snake River DMC. His academic interests include digital marketing, leadership, and management strategies.

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