Generative Engine Optimization Textbook
A practical, project-based guide for building websites that AI-powered search systems can find, understand, trust, cite, and recommend.
New to GEO? Start with Module 1 and work in order. Each module combines explanation, examples, hands-on activities, and preparation for class.
Modules
Work through the modules in sequence. The ideas build on each other, and your website should become more useful and more measurable as the semester progresses.
Module 1
The New Search Landscape
How AI-generated answers are changing the way customers discover, evaluate, and choose businesses.
Module 2
Building Your GEO Website
Create a clear business foundation and a website structure that people, search engines, and AI systems can understand.
Module 3
SEO Foundations for AI Visibility
Make your website easier for search engines and AI systems to find, access, understand, and use.
Module 4
How Generative Engines Find and Use Content
Understand retrieval, source selection, synthesis, citations, and what makes a page useful source material.
Module 5
Prompt Research and AI Visibility Auditing
Identify the questions your audience asks, build a prompt universe, and establish a baseline for AI visibility.
Now available
Module 6
Entities, Knowledge Graphs, and Brand Understanding
Clarify your primary entity, map important relationships, and strengthen the signals that help AI systems understand your brand.
Now available
Module 7
Audience Intent and Answer-Optimized Content
Turn priority audience questions into clear, useful answers supported by the right entities, relationships, evidence, and page structure.
Now available
Course Path
More Modules Are Coming
Next, we will expand from individual answers into topical authority, content architecture, trust, schema, technical GEO, authority, and measurement.
