A practical course for building websites that AI-powered search systems can understand, trust, cite, and recommend.
Start with Module 1 if you are new to GEO. Each module includes reading, examples, activities, and preparation for class.
Modules
Module 1
The New Search Landscape
How AI-generated answers are changing the way customers discover, evaluate, and choose businesses.
Module 2
Building Your GEO Website
Creating a clear business foundation and the version of a first website structure that people, search engines, and AI systems can understand.
More modules will be added throughout the semester.
