KentLundin.com

Want your business pages to show up not just on Google—but in ChatGPT, Gemini, and Perplexity?
Then you need more than traditional SEO.

You need AI-powered content creation built for Generative Engine Optimization (GEO).

This guide walks you step-by-step through how to use AI to create high-converting commercial content—landing pages, product pages, service pages—that machines understand and recommend.

Let’s get into it.

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What Is Commercial Content (And Why Should AI Help Write It)?

Commercial content refers to pages designed to sell or generate leads. These are your money pages, like:

• Local service pages (“Pest Control in Mesa, AZ”)
• Product pages (“Buy Acoustic Guitars Online”)
• Comparison pages (“GoHighLevel vs HubSpot”)
• Industry-specific landing pages
• PPC landing pages and lead capture forms

These aren’t just blog posts—they’re revenue drivers.

And with AI, you can build them:

• Faster 🏎️
• At scale 🚀
• With built-in machine readability 🧠

Let’s break down how.

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Step 1: Use AI to Analyze Competitors and Find Commercial Keywords

Before you write anything, you need a plan—and AI can help you build a smart one.

🎯 Ask AI to Research the Top-Ranking Competitors

Prompt:

“Find the top 5 websites ranking for ‘scorpion control Mesa.’ What keywords are they targeting? What types of commercial content do they have? Summarize their service features and structure.”

This gives you:

• A clear picture of who you’re up against
• Their top-ranking commercial keywords
• Their content format (FAQs? Case studies? Location pages?)

🔑 Identify High-Intent Keywords with Commercial Value

Once you know what competitors are doing, AI can help you find what they missed.

Prompt:

“Based on the top 5 competitors, suggest long-tail commercial keywords with low competition but high purchase intent.”

Look for keywords like:

• “same-day scorpion removal Mesa”
• “pet-safe pest control Arizona”
• “licensed scorpion exterminator near me”

💡 GEO Tip: Generative engines reward pages that match user intent and cover related entities (like “Arizona bark scorpions,” “desert pests,” “UV light inspection”).

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Step 2: Decide What Commercial Pages You Need Based on Keyword Clusters

Now that you’ve gathered high-intent keywords and competitor insights, it’s time to turn those into a page plan.

You don’t want to dump everything onto one generic service page.

Instead, build a content matrix with distinct pages based on:

🎯 1. Service Type

• “Termite Control Mesa”
• “Rodent Removal Mesa”
• “Scorpion Control Mesa”

📍 2. Location (for local businesses)

• “Pest Control in Chandler, AZ”
• “Pest Control in Gilbert, AZ”
• “Pest Control in Queen Creek, AZ”

🧠 3. Buyer Intent

• “Free Scorpion Inspection” (top of funnel lead gen)
• “Best Pest Control Company in Mesa” (bottom of funnel trust-builder)
• “Eco-Friendly Pest Control Mesa” (value-specific)

🛠️ Tip: Use a simple table like this to organize your commercial content plan:

Page Type	Keyword Focus	Buyer Intent	Notes
Service Page	“Scorpion control Mesa”	Ready to buy	Create core service page
Location Page	“Pest control Gilbert AZ”	Ready to call local	Include map + contact info
Comparison Page	“Orkin vs Local Pest Control”	Research phase	Great for building authority
Landing Page (Ad)	“Fast exterminator Mesa”	Urgent intent	Short, CTA-focused design

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🤖 Prompt to Generate Your Page Plan:

“Using the top keywords from competitor research, create a table with the these columns: page type, Keyword Focus, Buyer Intent, Notes (the notes should briefly describe the content of the page).”

This gives you an efficient, AI-assisted site map for commercial visibility—exactly what GEO aims to create.

Step 3: Build an AI-Optimized Brief For Each Page

Most people make the mistake of prompting AI to “write a service page.” That’s not enough.

Instead, give it a clear and complete brief. Include:

• Target keyword(s)
• Customer profile (e.g., “worried parents in Mesa”)
• Unique selling proposition
• Preferred tone (conversational, professional, playful)
• Call to action

Example prompt:

“Write a brief for the [page description from above] page of [Name of Website]. Ask me question you need answered to create an awesome brief. Ask them one-at-a-time.”

This kind of prompt produces content that’s aligned with user needs, search engine requirements, and AI comprehension models.

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Step 4: Create Pages for Machines and Humans

Create each page based on the brief that you previously created and a structure that is good for machines (e.g. Google and ChatGPT) and humans. Here is the suggested structure for each page:

📐 Suggested Structure:

• H1: Keyword-driven and benefit-based (“Scorpion Control in Mesa – Safe, Fast & Local”)
• Intro Paragraph: Speak to pain points and introduce your solution
• H2 Sections:
  • What Makes Our Scorpion Control Different
  • Our Safe & Effective Process
  • Why Mesa Residents Trust Us
  • Scorpion FAQs (with schema!)
• CTA Blocks: “Get a Free Quote” or “Call Now for Same-Day Service”

Example Prompt:

Create the [] page based on this brief []. Structure it as follows: H1: Keyword-driven and benefit based, Intro Paragraph: Speak to pain points and introduce your solution, H2 Sections: *what makes our service/product different *Our process *why the target customer trust us *FAQ, CTA Block. Also sprinkle in entities and semantic concepts in the text.

🎯 GEO Reminder: AI models use semantic hierarchy. Clear headers, bullets, and FAQs help LLMs extract your content for answers, not just rankings.

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Step 5: Polish, Personalize, and Add GEO Signals

AI gets you 80% of the way there. You finish strong.

✅ What to Add by Hand:

• Local references (neighborhoods, landmarks, testimonials)
• Real photos or embedded video
• Accurate service area details
• Schema markup (especially FAQPage)
• Internal links to other commercial pages

FAQ Schema Example:

jsonCopyEdit<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is your scorpion control safe for kids and pets?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we use EPA-approved, kid-safe, and pet-friendly treatments throughout Mesa and surrounding areas."
      }
    },
    {
      "@type": "Question",
      "name": "Do you offer same-day service?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Absolutely! If you call before noon, we’ll have a tech at your door the same day."
      }
    }
  ]
}
</script>

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Final Thoughts: AI Isn’t Just Writing for You—It’s Helping You Be Seen

You’re not just writing content anymore.
You’re writing signals—for Google, ChatGPT, Gemini, and the next generation of AI assistants.

When you create well-structured, semantically rich commercial pages, you’re not just improving SEO.
You’re giving AI engines reasons to recommend your business.

And that’s what Generative Engine Optimization is all about.

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Bonus Plug-and -Play Prompts

Step 1: Use AI to Analyze Competitors and Find Commercial Keywords Prompt

“Find the top 5 websites ranking for [feature keyword phrase for your home page include geographic local if applicable.] Determine what keywords are they targeting? What pages those keywords should be aligned to? What types of commercial content do they have? Summarize those in a table. Summarize their service features and structure.”

Step 2: Decide Which Commercial Pages You Need

“Using the top keywords from competitor research, create a table with the these columns: page type, Keyword Focus, Buyer Intent, Notes (the notes should briefly describe the content of the page).”

Step 3: Build an AI Optimized Brief

“Write a brief for the [page description from above] page of [Name of Website]. Ask me question you need answered to create an awesome brief. Ask them one-at-a-time.”

Step 4: Create Pages for Machines and Humans

“Create the [name of page] page based on this brief [copy and page the brief]. Structure it as follows: H1: Keyword-driven and benefit based, Intro Paragraph: Speak to pain points and introduce your solution, H2 Sections: *what makes our service/product different *Our process *why the target customer trust us *FAQ, CTA Block. Also sprinkle in entities and semantic concepts in the text.”

Step 5: Polish, Personalize, and Add GEO Signals

“Create a FAQ schema mark-up for this page”

“Suggest what images should be included on this page. Please describe the images, give me a AI prompt for the image and link to a website to find a stock image.”

FAQ–❓ Frequently Asked Questions About Using AI to Create Website Content

🤖 Can AI really write good commercial content?

Yes—but only if you guide it. AI tools like ChatGPT can generate excellent first drafts for service pages, product descriptions, and landing pages. You just need to provide a strong prompt with clear direction, tone, target audience, and calls to action. Don’t just “let AI write”—collaborate with it.

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🧠 How do I make sure my AI-written content ranks on Google?

Use structured content with clear headings (H1, H2), include relevant entities and keywords, and add internal links. Make sure the content addresses search intent. Also, add schema markup like FAQPage or Article, and make your site fast and mobile-friendly.

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⚙️ What is the best way to prompt AI for commercial content?

Give it:

• A keyword or page topic
• Your target audience
• Unique selling points
• Preferred tone (e.g., friendly, expert, persuasive)
• CTA instructions
• Section structure (H2s you want)

Example prompt:

“Write a 700-word service page for a Mesa pest control company targeting ‘scorpion control Mesa.’ Speak to homeowners. Include an FAQ and CTA.”

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📄 Should I use AI to write blog posts too?

Absolutely—but make sure each post aligns with a search or business goal. Informational posts are great for building topical authority, while commercial blog posts (like comparisons or service highlights) can support your sales funnel.

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🕸️ Will AI-generated content work with Generative Engine Optimization (GEO)?

Yes! In fact, AI-generated content—when structured properly—is perfect for GEO. Use semantic-rich language, related entities, FAQs, schema markup, and internal links. You’re not just creating content for humans, but signals for machines to understand and recommend.

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