Kent Lundin
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Writing Website Content for Entity-Based Pages Chapter 4
Learn how to create powerful entity-based website pages that boost SEO and GEO. Discover structure, FAQs, media, and…
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Structuring a Website with Entities & Knowledge Graphs
Designing a website is more than picking menus and URLs. The best sites are organized around entities (the…
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GEO Chapter 1–Generative Engine Optimization: The Next Big Shift in Digital Marketing
Generative Engine Optimization (GEO) is the new SEO—helping brands appear in AI answers from ChatGPT, Perplexity, and Gemini…
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GEO Chapter 2: Entities & Knowledge Graphs
Entities are the building blocks of search and AI. Learn how knowledge graphs connect them—and why understanding entities…
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Generative Engine Optimization (GEO): How to Make AI Love Your Content
GEO is the future of search marketing. Learn how to optimize your content so AI models like ChatGPT,…
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How to Use Video to Get Backlinks (Even If You’re Camera-Shy)
Want backlinks without begging? Learn how to use simple, shareable videos to attract natural links, boost SEO, and…
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The Basics of Off-Page SEO: A Marketer’s Guide to Building Authority Beyond Your Website
If you’ve built your WordPress website and are knee-deep in optimizing your on-page SEO (like meta tags, site…
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Why Organic CTR Still Matters for SEO (and How to Boost It)
Discover why organic CTR still influences SEO rankings and how to craft irresistible titles, meta descriptions, and snippets…
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How to Decide Which Schema Markup is Right for Your Page
Learn a step-by-step approach for selecting the right schema markup for each page or post, boosting your website’s…
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Why Schema Markup Is Essential for Generative Engine Optimization (GEO)
Learn how schema markup strengthens your website’s presence in AI-driven search by making your content structured, understandable, and…