Category: Paid Search
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YouTube offers a variety of ad formats to target viewers at different points in their video consumption journey. Here’s a breakdown of the common types and their pros and cons: In-Stream Ads: These appear before, during, or after a video the user chooses to watch. Video Discovery Ads: These appear alongside search results, suggested videos,…
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Landing Page Optimization Checklist This checklist summarizes key points from https://support.google.com/google-ads/answer/7636512?hl=en to help you optimize your landing pages for conversions when using Google Ads. You can go to Landing Page Optimization Checklist to obtain a spreadsheet version of this checklist that you can use to score your landing page. Mobile Optimization (Crucial!) Usability and Navigation…
