Category: Paid Search

  • YouTube Ads-Which to Use

    YouTube Ads-Which to Use

    YouTube offers a variety of ad formats to target viewers at different points in their video consumption journey. Here’s a breakdown of the common types and their pros and cons: In-Stream Ads: These appear before, during, or after a video the user chooses to watch. Video Discovery Ads: These appear alongside search results, suggested videos,…

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  • Use a Checklist to Ensure Your Landing Pages are Optimized

    Landing Page Optimization Checklist This checklist summarizes key points from to help you optimize your landing pages for conversions when using Google Ads. You can go to Landing Page Optimization Checklist to obtain a spreadsheet version of this checklist that you can use to score your landing page. Mobile Optimization (Crucial!) Usability and Navigation…

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