Here are some types of infographics that can be highly effective for attracting backlinks in SEO campaigns:
Data-Driven Infographics:
- Industry Benchmarks: Present industry-specific data comparing key metrics or performance indicators. This is valuable for businesses and individuals within your niche. Example: Facebook Ad Benchmarks for Your Industry
- Comparison Infographics: Compare and contrast different products, services, or approaches within your field. Ensure the comparison is fair and insightful. Example: 7 Best Website Builders
- Research Findings: If you’ve conducted original research or compiled data on a relevant topic, present the key findings in an infographic for high shareability. Example: Google Rakes in More Ad Dollars than U.S. Print Media
Informational Infographics:
- “How-To” Guides: Break down complex processes or tasks into clear, visually-driven steps, making them easy to understand and follow. Example: https://aicontentfy.com/en/blog/how-to-build-strong-backlink-profile (Backlinko’s infographic on building a strong backlink profile)
- Glossary of Terms: Define and explain key terms or jargon used within your industry in a visually engaging way. Example: https://moz.com/beginners-guide-to-seo/seo-glossary (Moz’s SEO glossary infographic explains essential SEO terms)
- Historical Timelines: Visually represent a sequence of events or developments related to your niche, offering a clear historical perspective. Example: https://www.searchenginejournal.com/google-algorithm-history/ (Search Engine Journal’s infographic on the timeline of search engine algorithms)
Statistical Infographics:
- Eye-Catching Statistics: Present surprising or thought-provoking statistics relevant to your target audience, using impactful visuals to grab attention. Example: https://sproutsocial.com/insights/data/harris-insights-report-2023/ (Sprout Social infographic with 20 shocking social media statistics)
- Data Trends: Use visuals to showcase trends and patterns within your field, highlighting significant changes or developments over time. Example: https://www.oberlo.com/ (This infographic by Oberlo explores the rise of e-commerce with statistics and trends)
- Survey Results: If you’ve conducted a survey on a relevant topic, present the key findings and insights in an infographic format. Example: https://business.adobe.com/resources/reports/state-of-marketing-automation.html (Marketo infographic on the State of Marketing Automation 2023 based on survey results)
Creative Infographics:
- Complex Concepts Explained Simply: Use visuals and clear explanations to break down complicated concepts in an engaging and easy-to-understand manner. Example: https://www.searchenginejournal.com/search-engines/algorithms/ (Search Engine Journal infographic explaining how search engine algorithms work)
- Flowcharts & Decision Trees: Utilize flowcharts or decision trees to visually represent decision-making processes or logical progressions. Example: https://www.forbes.com/advisor/business/software/semrush-review/ (Semrush infographic on using an SEO tool – flowchart style)
Remember:
- Focus on Value: The core of attracting backlinks lies in providing valuable, informative, and shareable content. Your infographic should offer genuine insights or address a pain point for your target audience.
- High-Quality Design: Invest in a visually appealing design with clear and consistent branding. Low-quality visuals will deter website owners from linking to your infographic.
- Proper Attribution: Make it easy for others to embed your infographic with clear attribution and a link back to your website.
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