KentLundin.com

Digital Marketing

Digital Marketing, GEO, Uncategorized

Generative Engine Optimization (GEO): How to Make AI Love Your Content

July 21, 2025

GEO is the future of search marketing. Learn how to optimize your content so AI models like ChatGPT,…
Digital Marketing

How to Do Good Branding for a Company: A Friendly, Conversational Guide

May 27, 2025

Learn how to create strong, meaningful branding by defining your identity, communicating clearly, and delivering consistent experiences that…
AI, Digital Marketing, SEO

How to Use AI to Create Commercial Content That AI Recommends

May 9, 2025

Learn how to use AI to create commercial content that ranks on Google and gets recommended by AI…
Digital Marketing

How to Find Suppliers for an Online Ecommerce Business

May 1, 2025

Learn how to find ecommerce suppliers—dropshipping, wholesale, print-on-demand—and vet them like a pro. Includes top directories, tips, and…
AI, Digital Marketing, GEO

Keyword Research Is Dead? How AI Is Changing the Game & What to Do Instead

February 18, 2025

Traditional keyword research is evolving. AI-driven search prioritizes questions over keywords. Learn how to optimize for AI-powered results…
AI, Digital Marketing, GEO

Generative Engine Ranking Factors

February 12, 2025

Generative engines like ChatGPT and Google Gemini prioritize content depth, trustworthiness, and contextual relevance, redefining SEO strategies for…
Digital Marketing, Paid Search

How to Write Winning Responsive Search Ads (RSAs) That Actually Work

November 20, 2024

Learn how to create winning Responsive Search Ads! Discover tips for writing headlines, crafting descriptions, testing performance, and…
Digital Marketing, Paid Search

Boost Your Business: Effortless Google Ads Conversion Tracking with WordPress

November 13, 2024

Discover a simple, code-free method to set up Google Ads conversion tracking on your WordPress site using the…
AI, Digital Marketing, SEO

AI Keyword Research

October 16, 2024

Discover how AI is transforming keyword research, offering smarter insights and more precise targeting for SEO success.
Digital Marketing

Use a Checklist to Ensure Your Landing Pages are Optimized

October 16, 2024

Ensure your landing pages are fully optimized with a comprehensive checklist to boost conversions and improve user experience.

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}.wp-block-site-logo{box-sizing:border-box;line-height:0;}.wp-block-site-logo a{display:inline-block;line-height:0;}.wp-block-site-logo.is-default-size img{height:auto;width:120px;}.wp-block-site-logo img{height:auto;max-width:100%;}.wp-block-site-logo a,.wp-block-site-logo img{border-radius:inherit;}.wp-block-site-logo.aligncenter{margin-left:auto;margin-right:auto;text-align:center;}:root :where(.wp-block-site-logo.is-style-rounded){border-radius:9999px;}.wp-block-site-title{box-sizing:border-box;}.wp-block-site-title :where(a){color:inherit;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit;}.wp-block-group{box-sizing:border-box;}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative;}.wp-block-navigation .wp-block-navigation-item__label{overflow-wrap:break-word;}.wp-block-navigation .wp-block-navigation-item__description{display:none;}.link-ui-tools{border-top:1px solid #f0f0f0;padding:8px;}.link-ui-block-inserter{padding-top:8px;}.link-ui-block-inserter__back{margin-left:8px;text-transform:uppercase;}.wp-block-button__link{align-content:center;box-sizing:border-box;cursor:pointer;display:inline-block;height:100%;text-align:center;word-break:break-word;}.wp-block-button__link.aligncenter{text-align:center;}.wp-block-button__link.alignright{text-align:right;}:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.wp-block-button[style*=text-decoration] .wp-block-button__link{text-decoration:inherit;}.wp-block-buttons>.wp-block-button.has-custom-width{max-width:none;}.wp-block-buttons>.wp-block-button.has-custom-width .wp-block-button__link{width:100%;}.wp-block-buttons>.wp-block-button.has-custom-font-size .wp-block-button__link{font-size:inherit;}.wp-block-buttons>.wp-block-button.wp-block-button__width-25{width:calc(25% - var(--wp--style--block-gap,.5em) * .75);}.wp-block-buttons>.wp-block-button.wp-block-button__width-50{width:calc(50% - var(--wp--style--block-gap,.5em) * .5);}.wp-block-buttons>.wp-block-button.wp-block-button__width-75{width:calc(75% - var(--wp--style--block-gap,.5em) * .25);}.wp-block-buttons>.wp-block-button.wp-block-button__width-100{flex-basis:100%;width:100%;}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-25{width:25%;}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-50{width:50%;}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-75{width:75%;}.wp-block-button.is-style-squared,.wp-block-button__link.wp-block-button.is-style-squared{border-radius:0;}.wp-block-button.no-border-radius,.wp-block-button__link.no-border-radius{border-radius:0 !important;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-text-color)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-text-color)){color:currentColor;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)){background-color:initial;background-image:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)).nitro-lazy,:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)).nitro-lazy{background-image:none !important;}.wp-block-buttons{box-sizing:border-box;}.wp-block-buttons.is-vertical{flex-direction:column;}.wp-block-buttons.is-vertical>.wp-block-button:last-child{margin-bottom:0;}.wp-block-buttons>.wp-block-button{display:inline-block;margin:0;}.wp-block-buttons.is-content-justification-left{justify-content:flex-start;}.wp-block-buttons.is-content-justification-left.is-vertical{align-items:flex-start;}.wp-block-buttons.is-content-justification-center{justify-content:center;}.wp-block-buttons.is-content-justification-center.is-vertical{align-items:center;}.wp-block-buttons.is-content-justification-right{justify-content:flex-end;}.wp-block-buttons.is-content-justification-right.is-vertical{align-items:flex-end;}.wp-block-buttons.is-content-justification-space-between{justify-content:space-between;}.wp-block-buttons.aligncenter{text-align:center;}.wp-block-buttons:not(.is-content-justification-space-between,.is-content-justification-right,.is-content-justification-left,.is-content-justification-center) .wp-block-button.aligncenter{margin-left:auto;margin-right:auto;width:100%;}.wp-block-buttons[style*=text-decoration] .wp-block-button,.wp-block-buttons[style*=text-decoration] .wp-block-button__link{text-decoration:inherit;}.wp-block-buttons.has-custom-font-size .wp-block-button__link{font-size:inherit;}.wp-block-buttons .wp-block-button__link{width:100%;}.wp-block-button.aligncenter{text-align:center;}.wp-block-query-title{box-sizing:border-box;}.wp-block-post-featured-image{margin-left:0;margin-right:0;}.wp-block-post-featured-image a{display:block;height:100%;}.wp-block-post-featured-image :where(img){box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom;width:100%;}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{background-color:#000;inset:0;position:absolute;}.wp-block-post-featured-image{position:relative;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:initial;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1;}.wp-block-post-featured-image:where(.alignleft,.alignright){width:100%;}.wp-block-post-terms{box-sizing:border-box;}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap;}.wp-block-post-title{box-sizing:border-box;word-break:break-word;}.wp-block-post-title :where(a){display:inline-block;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit;}.wp-block-post-date{box-sizing:border-box;}:where(.wp-block-post-excerpt){box-sizing:border-box;margin-bottom:var(--wp--style--block-gap);margin-top:var(--wp--style--block-gap);}.wp-block-post-excerpt__excerpt{margin-bottom:0;margin-top:0;}.wp-block-post-excerpt__more-text{margin-bottom:0;margin-top:var(--wp--style--block-gap);}.wp-block-post-excerpt__more-link{display:inline-block;}.wp-block-columns{align-items:normal !important;box-sizing:border-box;display:flex;flex-wrap:wrap !important;}@media (min-width:782px){.wp-block-columns{flex-wrap:nowrap !important;}}.wp-block-columns.are-vertically-aligned-top{align-items:flex-start;}.wp-block-columns.are-vertically-aligned-center{align-items:center;}.wp-block-columns.are-vertically-aligned-bottom{align-items:flex-end;}@media (max-width:781px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:100% !important;}}@media (min-width:782px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:0;flex-grow:1;}.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column[style*=flex-basis]{flex-grow:0;}}.wp-block-columns.is-not-stacked-on-mobile{flex-wrap:nowrap !important;}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column{flex-basis:0;flex-grow:1;}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column[style*=flex-basis]{flex-grow:0;}:where(.wp-block-columns){margin-bottom:1.75em;}:where(.wp-block-columns.has-background){padding:1.25em 2.375em;}.wp-block-column{flex-grow:1;min-width:0;overflow-wrap:break-word;word-break:break-word;}.wp-block-column.is-vertically-aligned-top{align-self:flex-start;}.wp-block-column.is-vertically-aligned-center{align-self:center;}.wp-block-column.is-vertically-aligned-bottom{align-self:flex-end;}.wp-block-column.is-vertically-aligned-stretch{align-self:stretch;}.wp-block-column.is-vertically-aligned-bottom,.wp-block-column.is-vertically-aligned-center,.wp-block-column.is-vertically-aligned-top{width:100%;}@charset "UTF-8";.wp-block-separator{border:none;border-top:2px solid;}:root :where(.wp-block-separator.is-style-dots){height:auto;line-height:1;text-align:center;}:root :where(.wp-block-separator.is-style-dots):before{color:currentColor;content:"···";font-family:serif;font-size:1.5em;letter-spacing:2em;padding-left:2em;}.wp-block-separator.is-style-dots{background:none !important;border:none !important;}.wp-block-post-template{box-sizing:border-box;list-style:none;margin-bottom:0;margin-top:0;max-width:100%;padding:0;}.wp-block-post-template.is-flex-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:1.25em;}.wp-block-post-template.is-flex-container>li{margin:0;width:100%;}@media (min-width:600px){.wp-block-post-template.is-flex-container.is-flex-container.columns-2>li{width:calc(50% - .625em);}.wp-block-post-template.is-flex-container.is-flex-container.columns-3>li{width:calc(33.33333% - .83333em);}.wp-block-post-template.is-flex-container.is-flex-container.columns-4>li{width:calc(25% - .9375em);}.wp-block-post-template.is-flex-container.is-flex-container.columns-5>li{width:calc(20% - 1em);}.wp-block-post-template.is-flex-container.is-flex-container.columns-6>li{width:calc(16.66667% - 1.04167em);}}@media (max-width:600px){.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid{grid-template-columns:1fr;}}.wp-block-post-template-is-layout-constrained>li>.alignright,.wp-block-post-template-is-layout-flow>li>.alignright{float:right;margin-inline-end:0;margin-inline-start:2em;}.wp-block-post-template-is-layout-constrained>li>.alignleft,.wp-block-post-template-is-layout-flow>li>.alignleft{float:left;margin-inline-end:2em;margin-inline-start:0;}.wp-block-post-template-is-layout-constrained>li>.aligncenter,.wp-block-post-template-is-layout-flow>li>.aligncenter{margin-inline-end:auto;margin-inline-start:auto;}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-next:last-of-type{margin-inline-start:auto;}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-previous:first-child{margin-inline-end:auto;}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow{display:inline-block;margin-right:1ch;}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow:not(.is-arrow-chevron){transform:scaleX(1);}.wp-block-query-pagination .wp-block-query-pagination-next-arrow{display:inline-block;margin-left:1ch;}.wp-block-query-pagination .wp-block-query-pagination-next-arrow:not(.is-arrow-chevron){transform:scaleX(1);}.wp-block-query-pagination.aligncenter{justify-content:center;}:root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px;}}.wp-element-button{cursor:pointer;}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px;}:root .has-very-light-gray-background-color{background-color:#eee;}:root .has-very-dark-gray-background-color{background-color:#313131;}:root .has-very-light-gray-color{color:#eee;}:root .has-very-dark-gray-color{color:#313131;}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3);}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe);}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec);}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671);}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59);}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf);}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc);}.has-regular-font-size{font-size:1em;}.has-larger-font-size{font-size:2.625em;}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal);}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge);}.has-text-align-center{text-align:center;}.has-text-align-left{text-align:left;}.has-text-align-right{text-align:right;}#end-resizable-editor-section{display:none;}.aligncenter{clear:both;}.items-justified-left{justify-content:flex-start;}.items-justified-center{justify-content:center;}.items-justified-right{justify-content:flex-end;}.items-justified-space-between{justify-content:space-between;}.screen-reader-text{border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal !important;}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000;}html :where(.has-border-color){border-style:solid;}html :where([style*=border-top-color]){border-top-style:solid;}html :where([style*=border-right-color]){border-right-style:solid;}html :where([style*=border-bottom-color]){border-bottom-style:solid;}html :where([style*=border-left-color]){border-left-style:solid;}html :where([style*=border-width]){border-style:solid;}html :where([style*=border-top-width]){border-top-style:solid;}html :where([style*=border-right-width]){border-right-style:solid;}html :where([style*=border-bottom-width]){border-bottom-style:solid;}html :where([style*=border-left-width]){border-left-style:solid;}html :where(img[class*=wp-image-]){height:auto;max-width:100%;}:where(figure){margin:0 0 1em;}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px);}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px;}}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#242925;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--bold:#000;--wp--preset--color--light:#959e95;--wp--preset--color--extra-light:#f5f5f5;--wp--preset--color--vibrant:#f0f2e9;--wp--preset--color--secondary-vibrant:#d2ddd2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:clamp(14px,.875rem + ((1vw - 3.2px) * .682),20px);--wp--preset--font-size--large:clamp(22.041px,1.378rem + ((1vw - 3.2px) * 1.586),36px);--wp--preset--font-size--x-large:clamp(25.014px,1.563rem + ((1vw - 3.2px) * 1.93),42px);--wp--preset--font-family--system-font:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;--wp--preset--font-family--hedvig-letters-serif-regular:Hedvig Letters Serif;--wp--preset--font-family--manrope:Manrope;--wp--preset--font-family--news-cycle-bold:NewsCycle-Bold;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:root{--wp--style--global--content-size:650px;--wp--style--global--wide-size:1200px;}:where(body){margin:0;}.wp-site-blocks{padding-top:var(--wp--style--root--padding-top);padding-bottom:var(--wp--style--root--padding-bottom);}.has-global-padding{padding-right:var(--wp--style--root--padding-right);padding-left:var(--wp--style--root--padding-left);}.has-global-padding > .alignfull{margin-right:calc(var(--wp--style--root--padding-right) * -1);margin-left:calc(var(--wp--style--root--padding-left) * -1);}.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block,.alignfull)){padding-right:0;padding-left:0;}.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block,.alignfull)) > .alignfull{margin-left:0;margin-right:0;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}:where(.wp-site-blocks) > *{margin-block-start:1.5rem;margin-block-end:0;}:where(.wp-site-blocks) > :first-child{margin-block-start:0;}:where(.wp-site-blocks) > :last-child{margin-block-end:0;}:root{--wp--style--block-gap:1.5rem;}:root :where(.is-layout-flow) > :first-child{margin-block-start:0;}:root :where(.is-layout-flow) > :last-child{margin-block-end:0;}:root :where(.is-layout-flow) > *{margin-block-start:1.5rem;margin-block-end:0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start:0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end:0;}:root :where(.is-layout-constrained) > *{margin-block-start:1.5rem;margin-block-end:0;}:root :where(.is-layout-flex){gap:1.5rem;}:root :where(.is-layout-grid){gap:1.5rem;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}body{background-color:#fff;color:var(--wp--preset--color--bold);font-family:var(--wp--preset--font-family--manrope);font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .455),1.125rem);line-height:1.6;--wp--style--root--padding-top:0;--wp--style--root--padding-right:clamp(1.5rem,5vw,2rem);--wp--style--root--padding-bottom:0;--wp--style--root--padding-left:clamp(1.5rem,5vw,2rem);}a:where(:not(.wp-element-button)){color:var(--wp--preset--color--bold);text-decoration:underline;}:root :where(a:where(:not(.wp-element-button)):hover){text-decoration:none;}:root :where(a:where(:not(.wp-element-button)):focus){text-decoration:underline;}:root :where(a:where(:not(.wp-element-button)):active){text-decoration:none;}h1,h2,h3,h4,h5,h6{font-family:var(--wp--preset--font-family--hedvig-letters-serif-regular);font-weight:400;line-height:1.4;}h1{font-size:clamp(2.032rem,2.032rem + ((1vw - .2rem) * 2.896),3.625rem);line-height:1.2;}h2{font-size:clamp(2.625rem,calc(2.625rem + ( ( 1vw - .48rem ) * 8.4135 )),3.25rem);line-height:1.2;}h3{font-size:clamp(1.378rem,1.378rem + ((1vw - .2rem) * 1.585),2.25rem);}h4{font-size:clamp(1.119rem,1.119rem + ((1vw - .2rem) * 1.147),1.75rem);}h5{font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .455),1.125rem);font-weight:700;text-transform:uppercase;}h6{font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .455),1.125rem);text-transform:uppercase;}:root :where(.wp-element-button,.wp-block-button__link){background-color:var(--wp--preset--color--bold);border-radius:0;border-width:0;color:var(--wp--preset--color--white);font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-element-button:visited,.wp-block-button__link:visited){color:#000;}:root :where(.wp-element-button:hover,.wp-block-button__link:hover){background-color:#000;color:#fff;}:root :where(.wp-element-button:focus,.wp-block-button__link:focus){background-color:#000;color:#fff;}:root :where(.wp-element-button:active,.wp-block-button__link:active){background-color:#000;color:#fff;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-bold-color{color:var(--wp--preset--color--bold) !important;}.has-light-color{color:var(--wp--preset--color--light) !important;}.has-extra-light-color{color:var(--wp--preset--color--extra-light) !important;}.has-vibrant-color{color:var(--wp--preset--color--vibrant) !important;}.has-secondary-vibrant-color{color:var(--wp--preset--color--secondary-vibrant) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-bold-background-color{background-color:var(--wp--preset--color--bold) !important;}.has-light-background-color{background-color:var(--wp--preset--color--light) !important;}.has-extra-light-background-color{background-color:var(--wp--preset--color--extra-light) !important;}.has-vibrant-background-color{background-color:var(--wp--preset--color--vibrant) !important;}.has-secondary-vibrant-background-color{background-color:var(--wp--preset--color--secondary-vibrant) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-bold-border-color{border-color:var(--wp--preset--color--bold) !important;}.has-light-border-color{border-color:var(--wp--preset--color--light) !important;}.has-extra-light-border-color{border-color:var(--wp--preset--color--extra-light) !important;}.has-vibrant-border-color{border-color:var(--wp--preset--color--vibrant) !important;}.has-secondary-vibrant-border-color{border-color:var(--wp--preset--color--secondary-vibrant) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.has-system-font-font-family{font-family:var(--wp--preset--font-family--system-font) !important;}.has-hedvig-letters-serif-regular-font-family{font-family:var(--wp--preset--font-family--hedvig-letters-serif-regular) !important;}.has-manrope-font-family{font-family:var(--wp--preset--font-family--manrope) !important;}.has-news-cycle-bold-font-family{font-family:var(--wp--preset--font-family--news-cycle-bold) !important;}:root :where(.wp-block-button .wp-block-button__link){border-radius:7px;border-top-width:0px;border-top-style:none;border-right-width:0px;border-right-style:none;border-bottom-width:0px;border-bottom-style:none;border-left-width:0px;border-left-style:none;padding-top:10px;padding-right:20px;padding-bottom:10px;padding-left:20px;}:root :where(.wp-block-navigation){font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .227),1rem);}:root :where(.wp-block-navigation a:where(:not(.wp-element-button))){text-decoration:none;}:root :where(.wp-block-navigation a:where(:not(.wp-element-button)):hover){text-decoration:none;}:root :where(.wp-block-navigation a:where(:not(.wp-element-button)):focus){text-decoration:none;}:root :where(.wp-block-navigation a:where(:not(.wp-element-button)):active){text-decoration:none;}:root :where(.wp-block-post-date){font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .227),1rem);font-weight:400;}:root :where(.wp-block-post-date a:where(:not(.wp-element-button))){text-decoration:none;}:root :where(.wp-block-post-date a:where(:not(.wp-element-button)):hover){text-decoration:underline;}:root :where(.wp-block-post-excerpt){font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .455),1.125rem);}:root :where(.wp-block-post-terms){font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .227),1rem);}:root :where(.wp-block-post-title){font-weight:400;margin-top:1.25rem;margin-bottom:1.25rem;}:root :where(.wp-block-post-title a:where(:not(.wp-element-button))){text-decoration:none;}:root :where(.wp-block-post-title a:where(:not(.wp-element-button)):hover){text-decoration:underline;}:root :where(.wp-block-post-title a:where(:not(.wp-element-button)):focus){text-decoration:underline;}:root :where(.wp-block-post-title a:where(:not(.wp-element-button)):active){text-decoration:none;}:root :where(.wp-block-query-pagination){font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .227),1rem);font-weight:400;}:root :where(.wp-block-query-pagination a:where(:not(.wp-element-button))){text-decoration:none;}:root :where(.wp-block-query-pagination a:where(:not(.wp-element-button)):hover){text-decoration:underline;}:root :where(.wp-block-separator){}:root :where(.wp-block-separator:not(.is-style-wide):not(.is-style-dots):not(.alignwide):not(.alignfull)){width:100px;}:root :where(.wp-block-site-title){font-size:clamp(.875rem,.875rem + ((1vw - .2rem) * .455),1.125rem);font-weight:normal;line-height:1.4;}:root :where(.wp-block-site-title a:where(:not(.wp-element-button))){text-decoration:none;}:root :where(.wp-block-site-title a:where(:not(.wp-element-button)):hover){text-decoration:underline;}:root :where(.wp-block-site-title a:where(:not(.wp-element-button)):focus){text-decoration:underline;}:root :where(.wp-block-site-title a:where(:not(.wp-element-button)):active){text-decoration:none;}:root :where(.wp-block-button.is-style-outline--1 .wp-block-button__link){background:transparent none;border-color:currentColor;border-width:2px;border-style:solid;color:currentColor;padding-top:.667em;padding-right:1.33em;padding-bottom:.667em;padding-left:1.33em;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-container-core-group-is-layout-5f465610{flex-wrap:nowrap;gap:0px;}.wp-container-core-group-is-layout-fbcf6490{gap:var(--wp--preset--spacing--20);}.wp-container-core-buttons-is-layout-ecd33c62{justify-content:center;}.wp-container-core-navigation-is-layout-b78e8237{gap:2.6rem;justify-content:center;}.wp-container-core-group-is-layout-bc8e6f51{justify-content:flex-start;}.wp-container-core-group-is-layout-b585a4aa{justify-content:space-between;}.wp-elements-ee80352e0ca03312421659ef5e860922 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--white);}.wp-container-core-group-is-layout-9e390e28{flex-direction:column;align-items:flex-start;justify-content:center;}.wp-elements-f27c44264a788e2c57e2fc424624db88 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--light);}.wp-elements-438bb42f29cb21ed86ae8e9a98c9e978 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-elements-836d9150bc69b859fa157ced368fa650 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-elements-d8f57f4cf99aecde560af12abe10ec5b a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-column-is-layout-2785ee97 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-2785ee97 > * + *{margin-block-start:10px;margin-block-end:0;}.wp-container-core-columns-is-layout-6127943d{flex-wrap:nowrap;gap:40px 40px;}.wp-container-core-post-template-is-layout-1c0d5eec{grid-template-columns:repeat(1,minmax(0,1fr));gap:0px;}.wp-elements-1e59473ad47280650e5b178b12e5412e a:where(:not(.wp-element-button)){color:var(--wp--preset--color--light);}.wp-container-core-group-is-layout-212c756d > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:900px;margin-left:auto !important;margin-right:auto !important;}.wp-container-core-group-is-layout-212c756d > .alignwide{max-width:900px;}.wp-container-core-group-is-layout-212c756d .alignfull{max-width:none;}.wp-container-core-group-is-layout-212c756d > .alignfull{margin-right:calc(0px * -1);margin-left:calc(0px * -1);}.wp-container-core-columns-is-layout-ad0eaa59{flex-wrap:nowrap;gap:2em 4rem;}.wp-container-core-group-is-layout-3f591a37 > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:1200px;margin-left:auto !important;margin-right:auto !important;}.wp-container-core-group-is-layout-3f591a37 > .alignwide{max-width:1200px;}.wp-container-core-group-is-layout-3f591a37 .alignfull{max-width:none;}.wp-container-core-group-is-layout-3f591a37 > .alignfull{margin-right:calc(20px * -1);margin-left:calc(20px * -1);}.wp-elements-30344c707682ffd9b92cf5bc7252cc88 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-navigation-is-layout-8d6af447{gap:1.5em;justify-content:center;}.wp-container-core-social-links-is-layout-bf625323{gap:10px 10px;justify-content:flex-end;}.wp-container-core-columns-is-layout-f0342b05{flex-wrap:nowrap;}.wp-container-core-group-is-layout-d44dfe5d > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:1500px;margin-left:auto !important;margin-right:auto !important;}.wp-container-core-group-is-layout-d44dfe5d > .alignwide{max-width:1500px;}.wp-container-core-group-is-layout-d44dfe5d .alignfull{max-width:none;}.skip-link.screen-reader-text{border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute !important;width:1px;word-wrap:normal !important;}.skip-link.screen-reader-text:focus{background-color:#eee;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000;}