Ad extensions are like bonus features for your Responsive Search Ads. They give people more reasons to click by adding extra details right in the ad. The best part? They don’t cost anything extra—just a little effort to set up.
What Are Ad Extensions?
Ad extensions are additional pieces of information that show up below your ad. They can include links, phone numbers, locations, promotions, and more. Extensions make your ad bigger and more noticeable, which can improve your click-through rate (CTR).
Popular Types of Ad Extensions
- Sitelink Extensions
- Add links to specific pages on your website (e.g., “Shop Now,” “About Us,” or “Special Offers”).
- Example:
- Main Ad: “Find Your Perfect Hiking Boots”
- Sitelinks: “Shop Men’s,” “Shop Women’s,” “Customer Reviews.”
- Call Extensions
- Let people call you directly from the ad. Perfect for businesses that want immediate leads.
- Location Extensions
- Show your business address and a link to Google Maps. Great for driving local traffic.
- Callout Extensions
- Add short phrases that highlight perks like “Free Shipping” or “24/7 Support.”
- Structured Snippets
- Showcase specific features of your product or service, like “Available Colors: Red, Blue, Green.”
- Promotion Extensions
- Highlight discounts or special deals (e.g., “Save 20% Today!”).
Why Use Ad Extensions?
- More Visibility: Extensions make your ad stand out by giving it more space.
- Higher CTR: The extra info helps attract clicks by showing users exactly what they want.
- Better Quality Score: Google rewards ads that offer a better user experience.
- Tailored Info: You can customize extensions for different campaigns or audiences.
How to Add Ad Extensions
- Go to the Ads & Extensions Tab
In your Google Ads account, click on Extensions and select the type you want. - Write Clear, Concise Content
Keep it simple and focused on user benefits. For example:
- Callout Extension: “Free Shipping on Orders Over $50.”
- Sitelink Extension: “Shop New Arrivals.”
- Align with Campaign Goals
Match your extensions to the purpose of your ad. If it’s a sale campaign, use promotion extensions. - Monitor Performance
Use the Extensions Report in Google Ads to see which ones are driving clicks and conversions.
Adding ad extensions is a no-brainer if you want your RSAs to be more effective. They’re like the side dishes to your ad’s main course—delicious and satisfying! So don’t skip them. They could be the extra push your audience needs to click. 🎯
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